ITP and WTTC launch mega sustainability initiative
August 31, 2011
The International Tourism Partnership (ITP) and the World Travel and Tourism Council (WTTC) have announced that they are collaborating on a new initiative to unite hotel industry efforts to calculate and communicate carbon impact by agreeing on a standardised methodology and metrics.
For the first time, leaders within the hotel industry are collaborating to reach a consensus on a single methodology for calculating carbon footprints and consistent metrics for communicating emissions.
The Carbon Measurement Working Group driven by hospitality Members within ITP and WTTC includes leading international hotel companies such as Accor, Fairmont Hotels and Resorts, Hilton Worldwide, Hyatt Hotels and Resorts, InterContinental Hotels Group, Marriott International Inc, MGM Resorts International, Mövenpick Hotels and Resorts, Red Carnation Hotel Collection, Starwood Hotels and Resorts Worldwide, Premier Inn - Whitbread Group and Wyndham Worldwide.
President, WTTC, David Scowsill stated: “The hotel industry recognises its responsibility to mitigate its environmental impact. Indeed many hotel chains globally have set carbon reduction targets.
“Through this initiative the industry is furthering its commitments to corporate and individual consumers by helping them to understand their environmental footprint. A harmonised approach to quantifying and communicating the sustainability of the industry’s products is a firm step towards accomplishing this.
“We are delighted to be collaborating with ITP and the hotel executives within this Working Group on this historic initiative.”
Director, ITP, Stephen Farrant added: “Customers and investors rightly want to know about the carbon footprint of the hotels they are dealing with. The fact that 12 global companies in the international hotel sector have come together to achieve, for the first time, this degree of consensus on the complex issue of carbon measurement is testament to both the crucial importance of addressing the carbon issue and the success of the ITP and WTTC joint working group through this first phase.”
The Working Group was formed to address inconsistencies in hotel companies’ approaches and to devise a unified methodology based on available data. Currently, carbon measurement metrics vary widely which can lead to confusion.
Additionally, the number of methodologies and tools in use make transparency within the industry difficult to achieve.