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Radisson Blu and Red Crescent Campaign to provide support for the local community

August 01, 2011

The Box Appeal, formerly known as the ShoeBox Appeal, has been re-branded for 2011 as the charity campaign aims to help more people than ever before.

The initiative – taking place from 15th August to the 15th September – is run by Radisson Blu and Park Inn Hotels in the Middle East. Held in conjunction with the Red Crescent, the campaign aims to provide labourers across the UAE with essential every day necessities.

The Box Appeal asks people to give back to those who need it most by filling a small box with a list of everyday items, such as toothpaste, T-shirt, a cap and shaving cream. To take part all participants have to do is pick up a box from any Radisson Blu or Park Inn Hotel on Yas Island, fill with the list of items and return to the hotel.

Now in its fourth year, this is the first time that all Radisson Blu and Park Inn Hotel in the UAE will take part. In addition they will be joined by Radisson Blu and Park Inn Hotels in Oman, Egypt and Bahrain. Overall ten hotels will take part; with the seven hotels in the UAE aiming to collect 10,000 boxes between them.

Marko Hytonen, area vice president, Rezidor Hotel Group said: “We’re really pleased to see how much support The Box Appeal has garnered from local charities and companies, including Red Crescent, North55 and Gulf News Broadcasting. We hope that the new look of the campaign will capture the public’s imagination, making this the most successful year in the history of The Box Appeal.”

For a full list of locations of where you can pick up boxes or for any further information please visit

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