Shaikha Ebrahim Al Mutawa
 Director of Business Development
 Department of Tourism and Commerce Marketing (DTCM), Government of Dubai

Shaikha Ebrahim Al Mutawa, Director of Business Development in the Department of Tourism and Commerce Marketing (DTCM), has more than 10  years’ experience in marketing and promoting events. To date she has organized more than 80 tourism events and has served as committee chairman for events such as the National Day Celebrations and Dubai Summer Surprises in 2004; 2005;2006 and 20087.

Shaikha was promoted earlier (2009) to Director of Business Development for her continuous support of development projects. She is currently involved in developing a variety of tourism sustainable projects, as well as leading some of the DTCM Corporate Social Responsibility (CSR) initiatives, such as special needs facilities in the hotel industry and  recently Dubai Green Tourism Award 2009 which aim to reward the significant hotel establishments who invested in Environmental practices and procedures, she also educated more than 1150 key decision makers  in the Tourism Industry regards the Environments importance in several workshops and training sessions. Shaikha and her team received the distinguish Distinguished Initiative on green award on 2009 from Dubai Government Excellence program for DTCM.
Shaikha attended several conference and exhibitions  and been spoke person in several conferences; business networking events  and international, local TV shows and represent several initiatives that is carrying by the department. She also  recently represented key speech in sustainability in  Hotel Show, The Seven Star Conference which will find place in the Dubai International Convention & Exhibition Centre from 24 – 26 May. 

Shaikha Holding Bachelor’s Degree in Marketing from Dubai University and graduated from Young leaders program from  Sheikh Mohamed bin Rashid Al Maktoum Center leaders in 2010. She also holds Master Practitioner  degree for Neuro Linguistic Programme (NLP) from CO –creator Richard Bundler and conducted several self development courses for internal and external senior staff. She also mentoring few senior staff in DTCM to achieve their goals by acquire mastery knowledge in  career and business development.

Shaikha selected by hotelier middle east international tourism publication as first influential Emirati in the field of Tourism  in Middle east and Africa and ranked 34 among the 50 powerful list.

Shaikha loves readying;  gym activity traveling and golf  and usually she has friends in each hobby.