Prof. Geoffrey Lipman
 Director and Associate
 Greenearth Travel and Schuman Associates

Professor Geoffrey Lipman is currently Director of greenearth.travel and Associate at Schuman Associates Brussels, leading the global Travel & Tourism practice: He is Advisor to the Secretary General of the World Tourism Organization (UNWTO): Advisor to the World Economic Forum (Aviation & Tourism): Chair of the Advisory Board of the DeHaan Institute at Nottingham University UK: Adjunct Professor at Victoria University Australia and Senior Tourism Research Fellow at George Washington University US. He is a Board Member of STDI and Dragon Trails, as well as the Live The Deal campaign
From 2006 to 2010 Lipman was Assistant Secretary General and Spokesperson of UNWTO, the World Tourism Organization and prior to that acted as Advisor to the Secretary General. He was the first President of WTTC (World Travel & Tourism Council) 1990 to 99: Chair of Green Globe 2000-07 and Executive Director IATA (International Air Transport Association) where he worked from 1966 - 85 as well as a founding partner in Global Aviation Associates, specialising in aviation government relations and competition.

Lipman has written and lectured around the world on tourism strategy, sustainability and airline liberalization, co-authored books on opening up European Aviation, established a Think Tank on Free Trade in the Air and led a major study on EU airline merger policy. He was a member of 2 European Union High Level Commissions - on Airline Liberalization and on Tourism Employment as well as the UK Roundtable on Sustainable Development, the President of Zambia’s Business Advisory Council and the Ethiopia Think Tank. He is a Fellow of the Tourism Society.

Over this period Lipman has played a leading role in many global tourism initiatives including IATA’s Liberalization reform, Development support and Consumer interface: WTTC’s Agenda 21 for Travel & Tourism, Green Globe and Tourism Economic Research: UNWTO’s ST-EP initiative, Liberalization with a Human Face trade strategy, Davos Process on Climate Change and Roadmap for Recovery/T20 Strategy.
Lipman has participated in many international, regional and national Travel & Tourism Economic Summits as speaker and moderator.  He is recognized for irreverent, out of the box thinking on strategic and tactical policymaking, commitment to the Travel and Tourism Sector as an instrument of positive socio-economic development, as well as his passion for sustainable development and the green economy.