Prof. Geoffrey Lipman
Professor Geoffrey Lipman is currently Director of greenearth.travel and Associate at Schuman Associates Brussels, leading the global Travel & Tourism practice: He is Advisor to the Secretary General of the World Tourism Organization (UNWTO): Advisor to the World Economic Forum (Aviation & Tourism): Chair of the Advisory Board of the DeHaan Institute at Nottingham University UK: Adjunct Professor at Victoria University Australia and Senior Tourism Research Fellow at George Washington University US. He is a Board Member of STDI and Dragon Trails, as well as the Live The Deal campaign
Lipman has written and lectured around the world on tourism strategy, sustainability and airline liberalization, co-authored books on opening up European Aviation, established a Think Tank on Free Trade in the Air and led a major study on EU airline merger policy. He was a member of 2 European Union High Level Commissions - on Airline Liberalization and on Tourism Employment as well as the UK Roundtable on Sustainable Development, the President of Zambia’s Business Advisory Council and the Ethiopia Think Tank. He is a Fellow of the Tourism Society.
Over this period Lipman has played a leading role in many global tourism initiatives including IATA’s Liberalization reform, Development support and Consumer interface: WTTC’s Agenda 21 for Travel & Tourism, Green Globe and Tourism Economic Research: UNWTO’s ST-EP initiative, Liberalization with a Human Face trade strategy, Davos Process on Climate Change and Roadmap for Recovery/T20 Strategy.