Erika Harms is the Executive Director of the Global Sustainable Tourism Council (GSTC). In this role, Ms. Harms manages and oversees the implementation of activities under the framework of the GSTC, a cutting edge initiative that provides a clear set of standards, protocols, processes and measurements for how businesses can better the planet and practice sustainable tourism. Ms. Harms has focused on creating platforms to bring together the private and public sector in support of the United Nations’ conservation priorities, and has spearheaded initiatives such as the World Heritage Alliance for Sustainable Tourism and the Partnership for Global Sustainable Tourism Criteria. She serves as a judge of several awards. In 2008, Conde Nast Traveler recognized Ms. Harms as a "Trail Blazer" in Sustainable Tourism and in 2010 she received the HSMAI award for Top 25 Most Extraordinary Minds in Sales and Marketing. Ms. Harms holds a degree of Attorney at Law and a master's degree in Business Administration and Natural Resource Management from INCAE, Central American Institute of Business Administration, in Alajuela, Costa Rica. Born in Costa Rica, Ms. Harms' native languages are Spanish and German.