Justin Francis co-founded www.responsibletravel.com, the world’s first and largest travel agent dedicated to green/responsible tourism in 2001. Prior to that he spent 10 years at J. Walter Thompson Advertising and was Head of Worldwide Marketing at The Body Shop.
Justin founded and organizes the worlds’ biggest Award scheme for responsible holidays - the Virgin Holidays Responsible Tourism Awards www.responsibletourismawards.com in 2004. In 2009 he launched travel question and answer site www.iKnowaGreatPlace.com.
Justin is on the Advisory Board of The International Centre for Responsible Tourism at Leeds Metropolitan University and of Hidden Britain. He was named one of The Times 50 most influential people in travel, and is one of the Courvoisier Future 500. In 2010 Thames and Hudson included him in their book of 60 global ‘Innovators Shaping our Creative future’.