Joseph Dolan is the independent owner and manager of the boutique 60 bedroom Bush Hotel in rural NW Ireland. This is the first Hotel in Ireland and the UK to achieve the European Ecolabel Award for Tourism Accommodation recognising exceptional environmental management, performance and awareness. His Hotel was awarded the Georgina Campbell Green Hotel Ireland Award 2010 Following this the Hotel was awarded the Communication Award for Ecolabel Tourism Accommodations throughout the European Union for its innovative environmental awareness program. Environmental emphasis at the Bush Hotel is just part of its social corporate ethos with exceptional HR policies as the foundation stone : ‘Happy people making people happy’ . Whilst Joseph’s management style may be unorthodox he and his Hotel have clearly differentiated themselves as champions in their field. His environmental case study from the Bush Hotel, which is one of the oldest in Ireland, clearly demonstrates the financial and marketing rewards and uplift in employee morale and customer satisfaction arising.