Jennifer Seif is Executive Director of Fair Trade in Tourism South Africa (FTTSA), a position she has held since July 2001.
She holds a number of academic qualifications in economics (Georgetown), history (Boston University), social anthropology (University of Chicago) and business administration (University of South Africa) and is currently completing her Ph.D. at the University of Pretoria, focusing on tourism certification and destination competitiveness.
Prior to joining FTTSA, Jennifer was Product Development Manager for the North West Parks & Tourism Board in South Africa. Before that, Jennifer worked in academia in South Africa (University of North West, University of Cape Town) and the USA. She still lectures occasionally on responsible tourism and is the architect of a University of South Africa (UNISA) seminar on sustainable tourism.
Jennifer serves on a number of boards both in her personal capacity and on behalf of FTTSA, including: the Tourism Business Council of South Africa (since 2004), the South African Youth Travel Confederation (since 2007) and the South African Civil Society Information Service (since 2008). In March 2008 she was elected to serve on the global Steering Committee for The Code International.
In 2001 and again in 2003 Jennifer was recognized by the Ashoka Citizens Base Initiative, for excellence in non-profit resource mobilization.